Strategic Management
Emergent and deliberate strategies. Introduction A strategy is an action plan where long term activities are chosen so as to achieve the purpose set out in the mission statement and ultimately moving towards realizing the vision (Kaplan, 2017). Formulation of a strategy requires a comprehensive understanding of the organization’s resources, environment and stakeholders. Organizations may use either the top down or bottom approaches to strategy formulation (Rothaermel, 2018). As a director of a company I craft strategies every day and use the strategies to achieve the company’s objectives, achieve an advantage through configuration of resources within a changing environment, to meet the needs of the market and to fulfill my expectations as the shareholder of the company. I don’t craft only one strategy but a lot more so that there can be a choice of activities and the chosen activities should fit one another. They mustn’t conflict. Two years back my approach to strategies was deli...